They really wanted to shout about their 2024 graduates and asked us to film their graduation celebration.
The filming took place at the ICC in Birmingham where we aimed to capture the entire day; all the way from the graduates arriving to the throwing of the mortarboards. Throughout the day we spoke to graduates and B&Q board members to find out about the apprenticeships on offer and how proud they all are. Our shots involved movement and smiles to ensure we captured the energy and excitement of the day.
Putting together the edit for this project was a lot of fun as you could sense the feeling of accomplishment through the footage. It was important that we showed the graduates’ pride through the film as well as encourage other employees to get excited about doing an apprenticeship. An upbeat and inspirational track was chosen to portray the emotions from the day and we used live sound from the event to immerse the viewer. It was crucial that we grabbed the viewer's attention straight away, so we chose to open the film with match cuts of the graduates looking down the lens and used B&Q’s internal font and the recognisable orange to reinforce the brand.
