Ready to make a bigger impact with video and connect with your audience on a deeper level? Let’s talk about how we can bring your mission to life through film.
Benefits of the ToughLED Pro
JCC Lighting
JCC are market leaders in the development of cutting edge LED lighting technology.
Based in Chichester, they work with electricians / contractors to develop lighting solutions that work for everyone; those installing the technology and the customers who need it to look good in their homes and offices.
The Brief
Designed with electricians, for electricians
The purpose of this video was to show off the key benefits of the ToughLED Pro and how easy it is to install. And what better way to show this than have actual electricians fit the lighting. Having the product installed and reviewed from an electrician’s perspective helps gain trust and builds credibility. The aim was to get everyone watching to switch to installing the ToughLED Pro for their clients.
The approach
Filming the installation
We asked two electricians to come to the JCC Lighting warehouse and test out installing the light. You’ll see in the video that we recorded them installing the light and then spoke to both of them individually to hear what they thought allowing us to get insight and feedback from a trusted member of the industry.
