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Laughing woman sprinkles food whilst a chef watches, in a bright commercial kitchen.

Frankie & Benny’s x Ashley Roberts

Fearless PR
Fearless PR x Frankie & Benny's

Fearless PR delivers senior-level expertise and sharp, tailored communications for businesses. We’ve partnered with them on various projects and they consistently craft campaigns that are perfectly on-brand and impossible to ignore. This time, their client was Frankie & Benny’s: a chain of Italian-American-themed restaurants located around the UK.

A campaign bursting with flavour and fun

Frankie & Benny’s wanted to shout about their brand-new brunch, piled high with big portions and fresh, flavour-packed favourites. But they didn’t just want any launch - they wanted one bursting with personality. To bring the campaign to life with fun and cheekiness, they teamed up with singer, dancer, and media personality, Ashley Roberts. With her American roots and vibrant personality, Ashley was the perfect fit.
Ashley Roberts being served food in restaurant
Leaning into Ashley’s warm personality
Now it’s time to bring the footage in and begin the edit. We dived into the editing with a combination of sound effects, quick cuts, motion graphics and upbeat music. We wanted to create a warm feel through the colour grade to make it feel cosy and inviting. The music worked with Ashley’s engaging personality and overall pace of the videos and the outtakes video was good fun to work with!
Ashley roberts sat around a table of food
Behind the scenes filming Ashley Roberts
Chef putting cheese ontop of spaghetti and meatballs

Quality content that hits the mark

We delivered five videos for Fearless PR which were picked up by national media outlets and shared on Frankie & Benny’s social media pages. The videos have since been viewed nearly 20,000 times on Instagram alone.
 


 

20k
Views on Instagram

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