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The Smell of Football
Channel 4
Commissioned to produce a short documentary on "passion".
The Smell of Football is the story of what it means to have a true passion. John Westwood supports Portsmouth Football Club and follows them home and away. We follow John on a typical match day as he changes his persona from a quiet bookseller into loud, confident super fan.
What we did
Full video production service
We worked closely with the football club and John Westwood to understand his passion for the club. Our role included producing all scripting, content and post-production elements.
The story
More than a game
At a time where football is perceived to be all about money, success and glamour, John embraces Portsmouth's financial troubles as an opportunity to show what football is really about. That football is about the nostalgia. About history. About being part of community. It's when backs are against the wall you know where you stand.
