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Office building next to lake in the summer time

Lakeside North Harbour

Avison Young
Avison Young is a commercial real estate services firm that aims to create healthy, productive workplaces for employees.

Built on the belief that commercial real estate isn’t just about the buildings, the square footage and the occupancies, it’s about spaces and places that improve lives and help businesses thrive; for the employees and communities that make impact matter.

The Brief

Bringing business to Lakeside North Harbour

Avison Young wanted to create a promotional video for their Lakeside North Harbour site to encourage businesses to locate there. The video needed to highlight the three key pillars that they focus on at Lakeside: environment, wellbeing, and community. We decided to set up different scenes to showcase these areas and worked with volunteers from different businesses within Lakeside.
drone shot of Lakeside from above

Filming

Using three cameras for seamless transitions

We wanted to show off what a large and impressive site Lakeside North Harbour is and what better way to do this than use our First Person Drone (FPV). We captured a tour of the site as well as other scenes that would add to the excitement of the final video. As you can imagine, flying a drone around the inside of a busy building came with a few challenges and it was essential the areas were kept clear from a safety perspective. We also ensured that those who were part of the filming were fully briefed and there were as few interruptions as possible. Timing was also very important for this shoot as there were limited chances to use the drone. We had to ensure a seamless transition in the final video between footage captured from above using the FPV drone and the DJI Mini 4 Pro, and b-roll from the ground.

Editing

Audio that sets the pace

The edit needed to be quick-paced enough to convey the excitement of working at Lakeside North Harbour but with relaxing elements that complemented the green space and chilled environment. We decided to start the film with an angler casting on the lake and with 1000 Lakeside in the background. As he swings his fishing rod into the water, the FPV drone flies over the lake towards the building. From then we use speed ramps when travelling around and cutting into scenes shot with our other cameras. The speed ramps allow us to hide inessential cuts within the FPV drone footage. The music we selected had high energy to lead the pace of the film as well as lulls for when we wanted to slow things down. We added some sound ambience and visual effects within the edit to immerse the viewer further and reinforce the brand.

The impact

Films that represent Avison Young’s brand pillars

For this project with Avison Young, we produced four videos in total: the hero film and three shorts that each represent one of their brand pillars. The hero film is being used as their homepage banner on their website and all videos are being promoted on their social media platforms and being seen by a global audience.
lauren and darren looking at drone controller
lauren filming bee keeper at lakeside
drone operator holding controller with greenery in the background

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Let’s tell your story

Ready to make a bigger impact with video and connect with your audience on a deeper level? Let’s talk about how we can bring your mission to life through film.

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