Montezuma’s is a British chocolate brand based in West Sussex, UK.
Their commitment to ethical sourcing means they only use ingredients that meet the highest standards with their products stocked all over the UK including retailers John Lewis and Sainsbury’s. Although specialising in dark chocolate, they wanted to focus on promoting their milk chocolate collection.
The brief was to create eye-catching and engaging videos for social media that encourage people to buy Montezuma’s milk chocolate. When it comes to food shots, visuals are so important as is seeing the different flavours so we wanted to ensure each were included from the Hot Pickle (chilli and lime), and Space Hopper (orange) to Happiccino (coffee and cocoa nibs), and Minted (crunchy peppermint). Pre-production was a key part of this project as we had to ensure each flavour representation contrasted the other and were visually exciting. Once we had our shot list ready and we knew what props were needed, it was time to get into production.
Each scene was edited individually before being put together in a seamless edit. The breaking of the chocolate bar consisted of us rotoscoping the chocolate (digitally cutting it out frame by frame) to ensure the centre of the frame in between the break was clear for us to display the flavours. This technique was used throughout the editing process before adding movement to each element to give it characteristics.
The final edit complete with music and colour brought a fun energy to the video. We added sound effects that helped enhance the movement of different elements and immerse the viewer into the world of Montezuma’s chocolate. With minimal changes from the client, the video was promptly signed off and is being promoted on Montezuma’s social media channels. And what’s better than working with chocolate…receiving some in the post as a thank you for the team to enjoy!
