Hidradenitis Suppurativa (HS) is not a very well known skin condition. Amy grew up being told that nothing was wrong with her and that she needed to lose weight. Before discovering HidraWear, she had to make her own care products using duct tape. The impact of this video has helped to raise awareness for other patients living with HS and young people who are growing up feeling different or isolated due to the stigma around this condition.
HidraWear user testimonial
HidraMed Solutions Ltd
HidraWear is the world’s first and only Hidradenitis Suppurativa (HS) specific wound dressing system and is transforming the lives of people who are using it. The team wanted to create a video to raise more awareness and help as many people as possible.
The team at HidraMed Solutions Ltd approached us to create a video that would promote the benefits of their product, HidraWear, and the life changing impact the products are having on their users.
The aim was to show HS patients that they are not alone and that there is a product designed specifically for them. To show this we captured an authentic and emotional testimonial with Amy who is a user of the product.
Breaking down the barrier between the viewer and patient
When connection is dependent on emotion, the video has to do everything in its power to support this. We found a cozy and homely AirBnB with an intimate feel and we set up our lights to present a warm environment. Our interviewee, Amy, was positioned on the sofa so that she was comfortable. This also helps the viewer feel as though they are allowed into the personal space (the living room) and, by extension, Amy’s personal story.
The interviewee is our priority
With this film shoot we understood the most important part of our role was to maintain Amy’s dignity. Practically, this played out during filming when half way through the interview Amy began to feel emotional.
As much as we want to capture raw, honest emotion to show the audience how much someone’s life is being impacted, Amy comes first, so we asked her if she’d like to stop the interview so that she could have a minute. Amy was passionate to get her story across so she took a breather and kept going.
Another key moment was when we filmed the accompanying footage (b-roll). Since we were filming healthcare products that are used under the clothing, we made sure to not push Amy past what she was comfortable with. We also made sure to film at an angle that showed only what was necessary.
The impact
1,000+
Views on social media
