We produced three patient testimonial videos that were used to engage audiences and build trust across FeelTect's social media and website. The videos were also played during talks and presentations at clinical conferences and investor pitches. The client also fed back that the videos had received attention from another healthcare provider who then commissioned us to produce similar testimonial videos for their company.
Patient testimonial films
FeelTect
We partnered with the team at FeelTect to create testimonial films featuring patients who use their product - the Tight Alright.
FeelTect is a connected-health company, passionate about developing connected health technologies that improve the implementation of evidence-based wound care therapies.
Our goal was to capture genuine, heartfelt accounts of their experiences, supported by expert technical insight from a nurse. These films were designed to showcase the meaningful, positive impact the TightAlright has had on patients’ lives.
Capturing authentic content
Filming took place in patients’ homes, where we aimed to keep our footprint small so as not to overwhelm them with equipment, while still maintaining high production quality.
Our set up was simple but effective: a wide shot, a close-up, a two-point lighting arrangement, and a directional microphone for clear, consistent audio. For each film, we conducted two interviews - one with the patient and one with the nurse. This approach ensured that all answers were authentic and expressed entirely in their own words.
We also captured b-roll to support the interviews, focusing on moments such as the nurse demonstrating how to use the Tight Alright, the patient using it themselves, and the two sharing a relaxed conversation over a cup of tea.
The edit
It is during this stage of video production that the responsibility to tell a heartfelt and genuine testimony is passed to the editor. In this particular type of video, the dignity of the patient is the priority.
In order to give the story justice, we achieve this by editing with care and intention. This means sewing together the best parts of the narrative with clean and professional b-roll. In some cases, we have the privilege of complimenting the patient’s story with information from a specialist meaning that we can weave authenticity and accuracy together to deliver a video that is both informative and personal.
The result
We are extremely pleased with the videos you have provided for us, we’ve received huge praise already.
Dr Andrew Cameron
CEO & Founder
