Ready to make a bigger impact with video and connect with your audience on a deeper level? Let’s talk about how we can bring your mission to life through film.
FeelTect is a connected-health company, passionate about developing connected health technologies that improve the implementation of evidence-based wound care therapies.
Our goal was to capture genuine, heartfelt accounts of their experiences, supported by expert technical insight from a nurse. These films were designed to showcase the meaningful, positive impact the TightAlright has had on patients’ lives.
Filming took place in patients’ homes, where we aimed to keep our footprint small so as not to overwhelm them with equipment, while still maintaining high production quality.
Our set up was simple but effective: a wide shot, a close-up, a two-point lighting arrangement, and a directional microphone for clear, consistent audio. For each film, we conducted two interviews - one with the patient and one with the nurse. This approach ensured that all answers were authentic and expressed entirely in their own words.
We also captured b-roll to support the interviews, focusing on moments such as the nurse demonstrating how to use the Tight Alright, the patient using it themselves, and the two sharing a relaxed conversation over a cup of tea.
In order to give the story justice, we achieve this by editing with care and intention. This means sewing together the best parts of the narrative with clean and professional b-roll. In some cases, we have the privilege of complimenting the patient’s story with information from a specialist meaning that we can weave authenticity and accuracy together to deliver a video that is both informative and personal.