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Golf Course
Blackmoor Golf Club
We worked alongside Blackmoor Golf Course in developing creative video content to promote their golf course to existing and future members.
Blackmoor Golf Course is home to a stunning 18 hole course, situated in the heart of Hampshire. Famous for its perfect greens and lavender, the club was keen to promote the facilities with social media videos.
Video Marketing
Using video content to support the marketing aims of the golf course
The team at Blackmoor talked through the club's USPs and marketing aims and that allowed us to plan video content. This ensured all future marketing collateral is aligned and consistent and that prospective members of the club feel confident in Blackmoor, find the customer journey simple and can focus on choosing the right golf course for them.
Promoting the course with premium video content
We have in-house access to drones, on the ground cameras, interviewing experts and animation
This allows us to create a high quality, complete video project in a timely manner. A golf course is best seen from the sky and our drones are perfect for capturing this footage. Being experienced filmmakers, we knew how to capture cinematic camera movements with the drone and this complemented "on the ground" footage with our cinematic filming style too.
Delivering multiple video assets
Video content is only successful if it meets the needs of its audience. There isn't a one-size-fits-all approach to video and it's important to tailor the videos for their unique platforms.
What does this mean? Essentially, it's understanding who is looking at your social media and designing video content to engage and encourage an action to be taken. For this project, we also produced a "hero" video for the main website as well as short-form, social media versions that focus on each key area of the gold club including hospitality facilities, pro-shop and the driving range. The result is a bank of video assets that can be shared and refreshed with a long shelf life.
We found the team extremely helpful and professional throughout. Nothing was too much trouble for Ben and Lauren, who took the time to understand our brief, manage the filming process and support the editing of the videos to ensure that all our requirements were met. We’re delighted with the results and look forward to being able to work with the team at Millstream again soon.
Rebecca Liedtke
Marketing Manager
