Community Investment Coalition

The Community Investment Coalition approached us to produce an animation that explains the importance of bank disclosure and responsible finance.

We created a visual identity for the video that can convey statistics and text as well as emotion. It was important that the video resonates with its audience and we used illustrated characters to visualise the impact that poor bank lending has on us. The graphics exist in a neutral 'limbo' world that help give the video broader appeal.

Community Investment Coalition

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